{"title":"Shop All","description":"","products":[{"product_id":"demo","title":"Edith Cold Shoulder Playsuit in tender peach","description":"\u003cp\u003eEdith makes a delightful favourite for long days of play. This relaxed cold-shoulder style offers endless comfort and has side pockets to keep your little girl's precious finds along the way. This romper is consciously spun from a premium blend of TENCEL and linen with puff sleeves, elasticized waist, and frills along the neckline and hem. It is also available in a lovely \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/edith-cold-shoulder-playsuit-in-yellow-flowers\"\u003eyellow floral print\u003c\/a\u003e exclusive to Aelia.\u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Tender Peach \/ 1-2","offer_id":49535827706177,"sku":"RP0001PC2","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 3-4","offer_id":49535827738945,"sku":"RP0001PC4","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 5-6","offer_id":49535827771713,"sku":"RP0001PC6","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 7-8","offer_id":49535827804481,"sku":"RP0001PC8","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 9-10","offer_id":49535827837249,"sku":"RP0001PC10","price":99.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-21.jpg?v=1743104092"},{"product_id":"isabelle-tiered-maxi-dress-with-sleeves","title":"Isabelle Tiered Maxi Dress with Sleeves in celadon green","description":"\u003cp\u003e\u003cspan\u003eAn endearing dress your little girl will reach for time and time again. With a relaxed, tiered fit and elegant details, Isabelle brims with understated charm to mark special moments year round. This maxi dress is ethically made from organic cotton, with adorable tie-detail sleeves and a keyhole closure at the back.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Aelia The Label","offers":[{"title":"Celadon Green \/ 1-2","offer_id":49166627373377,"sku":"DR0001CG2","price":109.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 3-4","offer_id":49540908089665,"sku":"DR0001CG4","price":109.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 5-6","offer_id":49540912447809,"sku":"DR0001CG6","price":109.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 7-8","offer_id":49540916019521,"sku":"DR0001CG8","price":109.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 9-10","offer_id":49540917166401,"sku":"DR0001CG10","price":109.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-54.jpg?v=1743983470"},{"product_id":"amelia-tie-back-maxi-dress","title":"India Convertible Tie-back Maxi Dress in celadon green","description":"\u003cp\u003eAn ode to the beauty of our little girls, India is as lovely as ruffle dresses come. It is held by thick straps and adorned with frills for a playful, tiered silhouette. It looks adorable worn on its own or with light layers.\u003c\/p\u003e\n\u003cp\u003eThis maxi ruffle dress is ethically made from organic cotton with cross straps and a keyhole back secured by a bow. It is also offered in exclusive floral prints of \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/paige-tie-back-maxi-dress-in-apricot-print\"\u003eapricot\u003c\/a\u003e as well as \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/paige-tie-back-maxi-dress-in-yellow-print\"\u003eyellow\u003c\/a\u003e. \u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Celadon Green \/ 1-2","offer_id":49167473180993,"sku":"DR0002CG2","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 3-4","offer_id":49680027550017,"sku":"DR0002CG4","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 5-6","offer_id":49680027615553,"sku":"DR0002CG6","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 7-8","offer_id":49680027812161,"sku":"DR0002CG8","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Celadon Green \/ 9-10","offer_id":49680027943233,"sku":"DR0002CG10","price":119.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-35.jpg?v=1743087274"},{"product_id":"aurelia-sleeveless-flounce-top","title":"Aurelia Sleeveless Flounce Top in tender peach","description":"\u003cp\u003eCapturing the joy of childhood, the Aurelia top is defined by elasticized straps and plenty of flounce. It’s a timeless, pretty pick for sun-filled days, complementing the Aurelia skirt or any bottom your little girl favors. This top is made from flouncy layers of organic cotton and is also available in a \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-sleeveless-flounce-top-in-apricot-flowers\" title=\"Rustic floral print\"\u003erustic floral print\u003c\/a\u003e exclusive to Aelia. \u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Tender Peach \/ 1-2","offer_id":49167482552641,"sku":"TP0001PC2","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 3-4","offer_id":49167482585409,"sku":"TP0001PC4","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 5-6","offer_id":49167482618177,"sku":"TP0001PC6","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 7-8","offer_id":49167482650945,"sku":"TP0001PC8","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 9-10","offer_id":49167482683713,"sku":"TP0001PC10","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-05.jpg?v=1743006384"},{"product_id":"aurelia-knee-length-skirt","title":"Aurelia Knee-length Skirt in rustic apricot flowers","description":"\u003cp\u003eLittle girls bloom in the Aurelia skirt. With a comfortable waist and flowy fit, there's much twirling to be had in this wardrobe hero. Coordinate with our \u003ca title=\"Aurelia Flounced Top\" href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-sleeveless-flounce-top\"\u003eAurelia top\u003c\/a\u003e, or get creative by styling with neutral layers and separates. This knee-length skirt is ethically made from organic cotton in a floral print exclusive to Aelia. \u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Apricot Flowers \/ 1-2","offer_id":49167484158273,"sku":"SK0001AF2","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 3-4","offer_id":49167484191041,"sku":"SK0001AF4","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 5-6","offer_id":49167484223809,"sku":"SK0001AF6","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 7-8","offer_id":49167484256577,"sku":"SK0001AF8","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 9-10","offer_id":49167484289345,"sku":"SK0001AF10","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-12_f668956b-f120-4024-82b3-deae548a7d2d.jpg?v=1743164985"},{"product_id":"digital-gift-card","title":"Digital Gift Card","description":"\u003cp\u003e\u003cspan\u003eMake a little girl’s day with a gift card from Aelia — an invitation to pick her own perfect gift, consciously made with love!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eOffered in various amounts, our little recipient has the option of spending her digital gift card in parts over 3 years from the date of purchase. Please leave us with her name, email address, and any love note you may like to include at check-out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1rem;\"\u003eFor a gift value not listed above, kindly reach out to us at hello@aeliathelabel.com and we would be happy to assist.\u003c\/span\u003e\u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"$50.00","offer_id":49743186395457,"sku":null,"price":50.0,"currency_code":"SGD","in_stock":true},{"title":"$80.00","offer_id":49743186428225,"sku":null,"price":70.0,"currency_code":"SGD","in_stock":true},{"title":"$100.00","offer_id":49743186493761,"sku":null,"price":100.0,"currency_code":"SGD","in_stock":true},{"title":"$130.00","offer_id":49743186526529,"sku":null,"price":120.0,"currency_code":"SGD","in_stock":true},{"title":"$150.00","offer_id":49743186592065,"sku":null,"price":150.0,"currency_code":"SGD","in_stock":true},{"title":"$180.00","offer_id":49743186624833,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"$200.00","offer_id":49743186657601,"sku":null,"price":200.0,"currency_code":"SGD","in_stock":true},{"title":"$230.00","offer_id":49743186690369,"sku":null,"price":230.0,"currency_code":"SGD","in_stock":true},{"title":"$250.00","offer_id":49743186723137,"sku":null,"price":250.0,"currency_code":"SGD","in_stock":true},{"title":"$280.00","offer_id":49743186755905,"sku":null,"price":280.0,"currency_code":"SGD","in_stock":true},{"title":"$300.00","offer_id":49743186788673,"sku":null,"price":300.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/45B07CEB-4A3C-44A0-8E61-E4A0C38DB819.jpg?v=1748242869"},{"product_id":"paige-tie-back-maxi-dress-in-apricot-print","title":"India Convertible Tie-back Maxi Dress in rustic apricot flowers","description":"\u003cp\u003eAn ode to the beauty of our little girls, India is as lovely as ruffle dresses come. It is held by thick straps and adorned with frills for a playful, tiered silhouette. It looks adorable worn on its own or with light layers.\u003c\/p\u003e\n\u003cp\u003eThis maxi ruffle dress is ethically made from organic cotton\u003cspan\u003e, in a floral print exclusive to Aelia\u003c\/span\u003e. Also offered in \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/amelia-tie-back-maxi-dress\"\u003eceladon green\u003c\/a\u003e and \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/paige-tie-back-maxi-dress-in-yellow-print\"\u003eyellow flowers\u003c\/a\u003e, it has cross straps and a keyhole back secured by a bow.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Apricot Flowers \/ 1-2","offer_id":50325208727873,"sku":"DR0002AF2","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 3-4","offer_id":50325208760641,"sku":"DR0002AF4","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 5-6","offer_id":50325208793409,"sku":"DR0002AF6","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 7-8","offer_id":50325208826177,"sku":"DR0002AF8","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 9-10","offer_id":50325208858945,"sku":"DR0002AF10","price":119.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-10_-_Copy.jpg?v=1743092871"},{"product_id":"paige-tie-back-maxi-dress-in-yellow-print","title":"India Convertible Tie-back Maxi Dress in yellow flowers","description":"\u003cp\u003eAn ode to the beauty of our little girls, India is as lovely as ruffle dresses come. It is held by thick straps and adorned with frills for a playful, tiered silhouette. It looks adorable worn on its own or with light layers.\u003c\/p\u003e\n\u003cp\u003eThis maxi ruffle dress is ethically made from organic cotton, in a floral print exclusive to Aelia. Being also offered in \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/amelia-tie-back-maxi-dress\"\u003eceladon green\u003c\/a\u003e and \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/paige-tie-back-maxi-dress-in-apricot-print\"\u003eapricot flowers\u003c\/a\u003e, it has cross straps and a keyhole back secured by a bow.\u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Yellow Flowers \/ 1-2","offer_id":50325215510849,"sku":"DR0002YF2","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 3-4","offer_id":50325215543617,"sku":"DR0002YF4","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 5-6","offer_id":50325215576385,"sku":"DR0002YF6","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 7-8","offer_id":50325215609153,"sku":"DR0002YF8","price":119.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 9-10","offer_id":50325215641921,"sku":"DR0002YF10","price":119.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-64.jpg?v=1743983434"},{"product_id":"edith-cold-shoulder-playsuit-in-yellow-flowers","title":"Edith Cold Shoulder Playsuit in yellow flowers","description":"\u003cp\u003e\u003cspan\u003eEdith makes a delightful favourite for long days of play. This relaxed cold-shoulder style offers endless comfort and has side pockets to keep your little girl's precious finds along the way. This romper is consciously spun from a premium blend of TENCEL \u003c\/span\u003e\u003cspan\u003eand linen in a subtle floral print exclusive to Aelia, with puff sleeves, elasticized waist, and frills along the neckline and hem.\u003c\/span\u003e\u003c\/p\u003e","brand":"Aelia The Label","offers":[{"title":"Yellow Flowers \/ 1-2 \/ Floral","offer_id":50325437612353,"sku":"RP0001YF2","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 3-4 \/ Floral","offer_id":50325437645121,"sku":"RP0001YF4","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 5-6 \/ Floral","offer_id":50325437677889,"sku":"RP0001YF6","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 7-8 \/ Floral","offer_id":50325437710657,"sku":"RP0001YF8","price":99.0,"currency_code":"SGD","in_stock":true},{"title":"Yellow Flowers \/ 9-10 \/ Floral","offer_id":50325437743425,"sku":"RP0001YF10","price":99.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-78.jpg?v=1743983541"},{"product_id":"aurelia-sleeveless-flounce-top-in-apricot-flowers","title":"Aurelia Sleeveless Flounce Top in rustic apricot flowers","description":"\u003cp\u003e\u003cspan\u003eCapturing the joy of childhood, the Aurelia top is defined by elasticized straps and plenty of flounce. It’s a timeless, pretty pick for sun-filled days, complementing the \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-knee-length-skirt\" title=\"Aurelia Knee Length Skirt in apricot flowers\"\u003eAurelia skirt\u003c\/a\u003e or any bottom your little girl favors. This top is made from flouncy layers of organic cotton in an understated floral print exclusive to Aelia, and is also available in a solid hue of \u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-sleeveless-flounce-top\" title=\"Aurelia Sleeveless Flounce Top in tender peach\"\u003etender peach\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Aelia The Label","offers":[{"title":"Apricot Flowers \/ 1-2 \/ Floral","offer_id":50325952495937,"sku":"TP0001AF2","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 3-4 \/ Floral","offer_id":50694033867073,"sku":"TP0001AF4","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 5-6 \/ Floral","offer_id":50694033899841,"sku":"TP0001AF6","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 7-8 \/ Floral","offer_id":50694033932609,"sku":"TP0001AF8","price":59.0,"currency_code":"SGD","in_stock":true},{"title":"Apricot Flowers \/ 9-10 \/ Floral","offer_id":50694033965377,"sku":"TP0001AF10","price":59.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-13_8bf257f2-4585-4659-8655-d4c1f6d63ed1.jpg?v=1743164985"},{"product_id":"aurelia-knee-length-skirt-in-tender-peach","title":"Aurelia Knee-length Skirt in tender peach","description":"\u003cp\u003eLittle girls bloom in the Aurelia skirt. With a comfortable waist and flowy fit, there's much fun to be had in this wardrobe staple. Best coordinated with our \u003ca title=\"Aurelia Flounced Top in tender peach\" href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-sleeveless-flounce-top?pr_prod_strat=e5_desc\u0026amp;pr_rec_id=7fc773214\u0026amp;pr_rec_pid=9661466149185\u0026amp;pr_ref_pid=9661467722049\u0026amp;pr_seq=uniform\"\u003eAurelia \u003c\/a\u003e\u003ca href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-sleeveless-flounce-top\" title=\"Aurelia Flounced Top\"\u003etop\u003c\/a\u003e, she also looks lovely with an everyday tee or any top from your little girl's wardrobe she fancies. This knee-length skirt is also available in an understated \u003ca title=\"Aurelia Knee length skirt in apricot flowers\" href=\"https:\/\/www.aeliathelabel.com\/products\/aurelia-knee-length-skirt\"\u003efloral print\u003c\/a\u003e exclusive to Aelia. \u003c\/p\u003e\n\u003c!----\u003e","brand":"Aelia The Label","offers":[{"title":"Tender Peach \/ 1-2","offer_id":50326551068993,"sku":"SK0001PC2","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 3-4","offer_id":50326551101761,"sku":"SK0001PC4","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 5-6","offer_id":50326551134529,"sku":"SK0001PC6","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 7-8","offer_id":50326551167297,"sku":"SK0001PC8","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Tender Peach \/ 9-10","offer_id":50326551200065,"sku":"SK0001PC10","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/1421\/5745\/files\/Aelia-03_-_Copy.jpg?v=1743069273"}],"url":"https:\/\/www.aeliathelabel.com\/collections\/shop-all.oembed","provider":"Aelia The Label","version":"1.0","type":"link"}